Work History

CEO

Umeda Productions LLC

Developing content, designing software and writing business plan for uRoutine, a start-up company that distributes customized workout routines through online streaming videos.
Business consultant for gTunes, a philanthropic internet start-up aiming to redefine online music distribution.
Designed and managed development of local restaurant review website.
Sole proprietor responsible for all aspects of internal business administration.

Executive Producer

Aloha Island Inc.

Responsible for all operational aspects of the game developer studio including but not limited to budgeting, accounting, staffing, and contracts.
Pitched, secured contract for $1.5M and completed complex RPG (role playing game) aimed at teaching vocabulary skills to struggling 4th graders on the Nintendo DS platform. Coordinated efforts between internal engineering and design team of 10 and client's art and educator team of 10.
Participate in business development, pitching ideas and determining budget and schedules for future projects.

Notable Project:

Cosmos Chaos

Targets the "4th grade slump," a well-documented drop-off in standardized reading test scores that occurs when students encounter more difficult texts when reading to learn instead of learning to read.
Extremely asset-heavy, story-based, role-playing game that is already receiving excellent reviews.

Producer

Backbone Entertainment

Responsible for all phases of project lifecycle from Pitch through Launch on projects for various digital platforms including web and interactive TV.
Procure and manage internal and contractor resources located worldwide for clients in numerous parts of the US. Successfully work remotely from home with no direct supervision.
In one week, coordinated upper management and completed a pitch document enabling the company to secure a $500k contract with potential $250k follow-on projects.

Notable Projects:

Disney - Playhouse Disney Preschool Time Online, a downloadable edutainment product, representing 9 major Disney licenses, considered the largest project of its kind.

Parent's Choice Award Winner, Spring 2006 & 2007
On initiative, developed standards and training guide for project writers, eliminating 1-2 weeks training time while simultaneously improving content quality and consistency.
Responsible for the timely and accurate delivery of over 10,000 voice-over files for 20 characters recorded by numerous studios throughout the world. Hired and managed an outside contractor to help with data input.
On initiative, developed Microsoft access database to track product content and functionality development; significantly improved coordination between content creators and developers while improving project schedule visibility.

Starlight-Starbright Foundation - Quest for the Code, an online Flash game that's helping nearly 1,000 children with asthma each month.

Achieved 45% net contribution target and released according to schedule.

Oceanic Time Warner - Channel One, a portal for interactive TV, the first of its kind.

Hit 45% net contribution target on contracts for a marketing mascot, TV portal and accompanying website, & iTV trivia game.
User interface designer responsible for design and user testing of iTV applications.

Usability Engineer / Web Developer

UPS

Software development project lead for successful launch of web-based financial planning software to franchisee network. Responsible for solutions to various technical issues and providing prioritized task lists and timelines to team of 6 developers, 1 analyst, 1 technical writer and 2 QA testers.
On initiative, became company's first usability engineer. Developed process for usability testing and user interface design standards and incorporated them into the company's overall development process. Spearheaded development of usable software throughout the company.
Performed usability tests for software development projects, provided overall UI direction to project teams based on test results.
Responsible for the visual design of all software development projects.
Maintained company's extensive intranet used to communicate with franchise owners worldwide. Coded 90% of the new public corporate web site.
Advised Web Content team on technical, design, and user interface issues for intranet and public web sites.

Web Designer

MyFamily.com

Managed launch of Upload Express photo upload tool - took existing tool created by contracted company, redesigned it, user tested it with positive response, and finally designed and supported implementation of tool into the MyFamily.com site. Tool quickly became responsible for 30% of all photo uploads.
Usability tested existing and new features of the site. Assisted contractor to plan and prepare testing, and to document results.
Provided product management with assessment of usability and usage impact to the site for implementing new features. Helped close Ad Sales and Business Development opportunities by quickly providing design mock-ups.
On initiative, established process for team to post project mock-ups to intranet website.
Designed several key improvements and additions to the site including newsletter sign-up and preferences, message boards, photo contests, photo upload, "universal login", "create a new site" and "become a member" processes, personalizable items within e-commerce site, and cooking channel/recipe contest/family site recipe.

Technical Marketing Engineer

Intel Corporation

Responsible for consulting third party Intel Web Outfitter Service and eHome Initiative accounts in how to implement Pentium III® enhanced internet technologies including the most popular by Macromedia, RealNetworks & MetaCreations.
Developed Web-based application to track weekly and monthly manager reports using ASP.

Business Analyst

Intel Corporation

Responsible for gathering requirements, developing business and test specifications and testing reporting functionality as part of Planning and Logistics Advanced Planning Solution.
Project managed successful implementation of proprietary SOS software through firewall into Shanghai. Coordinated firewall strategy, technical support for Shanghai, remote and local testing efforts, training of users and actual implementation of software.

Education

Business Administration, Information and Decision Systems

Carnegie Mellon University

BS with University Honors – Business Administration / Graphic Media Management
Minor – Information and Decision Systems
GPA – 3.62 / 4.0
College Rank 6 / 100

Accomplishments & Awards

Andrew Carnegie Society Scholar
Authored Independent Research Paper Online Sales as an Enabler of Strategic Advantage
EDS Vision of Success Scholarship Recipient
National Collegiate Minority Leadership Award Winner
Captain of Women's Varsity Soccer team
Single season goal scoring record for Women's Varsity Soccer